Alison Hammond: From Big Brother Star to Daytime TV Icon

Alex Sterling

Feb 16, 2026 • 3 min read

Alison Hammond smiling warmly while holding a microphone on a television studio set.

Alison Hammond: From Reality TV Rebel to Daytime Darling

In the ever-evolving landscape of British television, few personalities have carved out a niche as distinctively joyful and universally adored as Alison Hammond. From her explosive beginnings on the second series of Big Brother UK in 2002 to her current status as a beloved co-host on ITV's flagship daytime show, This Morning, Hammond's journey is a compelling narrative of talent, resilience, and undeniable charisma. She has not only become a fixture on our screens but a symbol of authenticity and unadulterated joy in the often-fickle world of entertainment.

The Big Brother Spark

Alison Hammond first burst onto the national consciousness as a contestant on Big Brother UK. Her infectious laugh, unfiltered opinions, and penchant for causing a stir immediately set her apart. While not the winner of her series, Hammond's personality resonated deeply with viewers. She brought a refreshing dose of reality and humour to the sterile confines of the Big Brother house, laying the groundwork for a career far beyond the initial reality TV format. Her time on the show was memorable for its raw energy and genuine interactions, qualities that would define her future broadcasting career.

Transitioning to Television Presenting

Following her Big Brother stint, Hammond quickly transitioned into television presenting. Her natural ease in front of the camera and her ability to connect with people made her a natural fit for interviewing and hosting. She began her career at ITV, initially appearing on the afternoon chat show Loose Women. However, it was her role as a correspondent for This Morning that truly propelled her into the spotlight. Her segment, often involving lively and sometimes chaotic interviews with celebrities, became a highlight of the show. Hammond's interviewing style is legendary – she's unafraid to ask direct questions, but always with a disarming warmth and a mischievous glint in her eye. She has a unique talent for making even the most guarded celebrities feel at ease, leading to some of the most memorable and candid television moments.

Becoming a Daytime Icon on This Morning

Over the years, Alison Hammond's role on This Morning evolved significantly. From her early days as a roving reporter, she gradually took on more prominent co-hosting duties. Her partnership with Dermot O'Leary, in particular, has been lauded for its genuine chemistry and light-hearted banter. Together, they bring a dynamic energy to the show, navigating everything from serious news stories to lighthearted segments with a perfect balance of professionalism and fun. Hammond's ability to seamlessly switch between empathetic discussions and laugh-out-loud moments has cemented her status as a beloved national treasure. She represents a new era of daytime television – one that embraces diversity, authenticity, and a good dose of fun.

Beyond the Studio: A Multifaceted Personality

Alison Hammond's appeal extends far beyond her presenting prowess. She has consistently used her platform to advocate for causes close to her heart. Her openness about her own experiences with body image and mental health has resonated with many, fostering a sense of solidarity and encouragement. She is also a vocal supporter of the LGBTQ+ community and has spoken passionately about the importance of inclusivity. In 2022, Hammond showcased her adventurous spirit and resilience by participating in ITV's I'm a Celebrity... Get Me Out of Here!, where she proved she was more than capable of facing her fears, ultimately earning the title of 'Queen of the Jungle'. This achievement further endeared her to the public, demonstrating her versatility and courage.

The Enduring Appeal of Alison Hammond

What is it about Alison Hammond that captivates audiences so profoundly? It's her unwavering authenticity. In an industry often characterised by manufactured personas, Hammond remains resolutely herself. Her laughter is genuine, her reactions are spontaneous, and her empathy is palpable. She represents a breath of fresh air, a reminder that it's okay to be flawed, to be joyful, and to be unapologetically yourself. Her journey from a reality TV contestant to one of the most recognisable and respected presenters in the UK is an inspiration. Alison Hammond is not just a television personality; she is a cultural force, a beacon of positivity, and a true testament to the power of being genuine.

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