LONDON, UK – In a significant move underscoring both global business expansion and elite sports marketing, Inter Miami CF has announced a comprehensive, multiyear partnership with the international insurance giant, ERGO Group AG. The US-based entity, ERGO NEXT Insurance, will step in as the club’s Main Partner, Official Insurance Partner, and, notably, the Training Apparel Partner.
This landmark agreement arrives as Inter Miami prepares for a pivotal era, following their 2025 MLS Cup victory and the highly anticipated inauguration of the Miami Freedom Park in 2026. The deal solidifies ERGO’s commitment to growing its footprint in key international markets, leveraging the soaring global profile of Major League Soccer (MLS) and the magnetic pull of the South Florida club.
A Trans-Atlantic Sports Milestone
The partnership marks ERGO’s inaugural venture into training apparel sponsorship and its first major trans-Atlantic sports deal. The prominent placement of the ERGO NEXT Insurance logo will be visible immediately, adorning the training kits worn by the First Team as they return to official training following their championship triumph. This branding will also feature across the training gear of Inter Miami’s Second Team competing in MLS NEXT Pro.
Xavier Asensi, President of Business Operations at Inter Miami CF, highlighted the strategic value of aligning with a globally recognized entity like ERGO. “We’re proud that Inter Miami is the partner of choice for global brands looking to grow in the United States, recognizing the distinctive opportunities our Club provides as a dynamic business platform,” Asensi stated. “We’re thrilled that the international brand ERGO together with ERGO NEXT Insurance, also pushing boundaries in its field, has chosen Inter Miami to support its growth strategy.”
Driving Global Growth Through Football
For ERGO Group AG, which boasts operations spanning over 20 countries and a customer base exceeding 31 million globally, the alliance is a calculated step in its international sports marketing roadmap. Guy Goldstein, CEO of ERGO NEXT Insurance, emphasized the synergy between the partnership and the company’s ambitious objectives.
“This partnership with Inter Miami CF aligns perfectly with our ambitious growth objectives. Football has proven to be a powerful platform for building brands, fostering long-term relationships, and driving sustainable business growth,” Goldstein commented. “Inter Miami CF offers an exceptional platform with global relevance, making it the ideal environment to strengthen our visibility with customers, partners and the wider public.”
The integration of ERGO NEXT Insurance into the club’s operations goes beyond the training ground. The insurer will secure major signage presence within the new Miami Freedom Park stadium. Furthermore, the partnership promises deep fan engagement through interactive activations in stadium fan zones and dynamic digital campaigns aimed at both the local Miami community and the club’s burgeoning global following.
Cementing a Strong Sporting Portfolio
While this is a first for ERGO in terms of a US soccer training kit deal, it builds upon the group’s existing strong foundation within European football. ERGO already maintains significant relationships, notably with the German National Team and sponsorship of the DFB Cup. This expansion into MLS signifies a strategic broadening of their sports investment portfolio, targeting high-growth regions like the US market.
The timing is particularly opportune. Inter Miami CF is not just riding the wave of recent success with the MLS Cup title; they are simultaneously preparing for the infrastructure leap represented by Miami Freedom Park. This new home is expected to significantly enhance matchday revenue, global media exposure, and overall commercial appeal—all factors that make the club an increasingly attractive proposition for international corporations.
The agreement clearly signals Inter Miami CF’s continued focus on strategic global expansion and enhanced fan engagement initiatives. As the club prepares to showcase the ERGO NEXT Insurance branding across all training modalities, fans can anticipate a host of collaborative projects designed to bridge the gap between the insurer’s global services and the passionate football community.
Both organizations have indicated that further details regarding specific fan-facing initiatives and the rollout of the new branded apparel will be shared in the coming weeks. The partnership sets a positive tone for the club as it transitions from triumphant champions to contenders in their new, state-of-the-art home.