New York, NY – January 16, 2026 – For savvy shoppers across the US, the daily hunt for exceptional bargains culminates with the latest installment of GMA Deals and Steals. Today, Good Morning America has unveiled a curated list of 10 must-shop offers, providing significant savings of up to 65% off on a diverse range of products spanning fashion, beauty, home goods, and tech.
As consumers look to refresh their wardrobes, upgrade their homes, or stock up on high-end beauty essentials without breaking the bank, these daily deals serve as a crucial guide. This selection, highlighted by ABC’s shopping experts, ensures that consumers can access premium brands at dramatically reduced prices.
Today’s Top 10 GMA Deals: Savings Up to 65% Off
The lineup for this Friday features steep discounts across major retailers, including Athleta, Sephora, Amazon, and Mark & Graham. Whether you are targeting seasonal outerwear or coveted skincare, there is a deal tailor-made for today’s shopping list.
Fashion Finds: Jackets, Skirts, and Handbags Slashed in Price
Winter fashion staples are seeing some of the most aggressive markdowns. Athleta, known for its high-quality activewear and outerwear, is offering an incredible 61% off the stylish Inlet Apex Jacket. This piece is perfect for navigating the remaining cold weather with both functionality and style.
For those looking to add a touch of elegance to their closet, Old Navy presents a stunning 65% discount on their High-Waisted Ruched Velvet Midi Skirt. At just $13.99, this is a prime example of how GMA curates deals that offer maximum value.
Luxury accessories are also featured, with Mark & Graham’s Soho Suede Gathered Handbag marked down by 46%. This suede piece provides a sophisticated update to any ensemble.
Beauty Breakthroughs at Sephora
The beauty sector boasts two significant offers from Sephora, appealing to skincare enthusiasts and makeup lovers alike. The OLEHENRIKSEN Banana Bright+ Instant Glow Moisturizer, a fan favorite lauded for its niacinamides and Vitamin C benefits, is available at a massive 50% off, priced at just $27.
Furthermore, beauty aficionados can secure the TOM FORD Ultra Shine Lipstick (Glossy Effect) for half price. This high-end color offering is reduced to $31, giving shoppers access to luxury cosmetics at an accessible price point.
Home Upgrades and Tech Bargains on Amazon and More
The GMA Deals and Steals segment always includes practical home solutions, and today is no exception. Amazon features two substantial deals designed to streamline household chores and organization.
In the kitchen department, the CAROTE 44pcs Pots and Pan Set Nonstick is marked down by an astounding 60%, dropping the price from nearly $500 to $199.99. For cleaning efficiency, a powerful Shark Cordless Vacuum Cleaner is available for 42% off on Amazon.
Macy's also contributes to home savings with a 60% discount on the Tzumi Evo Scrub It Electric Cordless Spin Scrubber, making tough cleaning tasks significantly easier.
Lifestyle and Comfort Essentials
Comfort remains a priority, reflected in the inclusion of deals from lululemon and Cozy Earth.
- lululemon New Crew Backpack (22L): Get 50% off this versatile backpack, perfect for commuting or gym trips, now only $49.
- Cozy Earth Bamboo Coverlet: Experience premium bedding comfort with 44% off the bamboo coverlet, priced at $70.40.
How to Shop These Limited-Time Offers
These GMA Deals and Steals are time-sensitive, and prices are subject to change based on retailer dynamics. Shoppers are encouraged to act quickly, as popular items often sell out rapidly. It is important to note that by clicking the provided shopping links, consumers leave the ABC News and Good Morning America domains, entering e-commerce sites governed by different privacy policies. ABC News receives commissions from purchases made through these links.
This daily roundup continues to solidify GMA’s role not just as an entertainment source, but as a trusted resource for maximizing consumer spending power. Check back daily for the newest curated savings across all lifestyle categories.
