TikTok Launches New US Corporate Entity

Everythiiing

Jan 23, 2026 • 3 min read

A visual representation of TikTok's new corporate structure with focus on data protection and security measures.

TikTok Launches New US Corporate Entity to Ensure Compliance and Data Protection

In a significant move aimed at addressing US regulatory concerns, TikTok has announced the establishment of TikTok USDS Joint Venture LLC. This new corporate entity is designed to comply with the Executive Order signed by President Trump on September 25, 2025, ensuring that over 200 million Americans and 7.5 million businesses can continue to use the platform securely.

Key Features of the New Entity

The TikTok USDS Joint Venture LLC is majority American-owned and operates under defined safeguards that protect national security. These safeguards include comprehensive data protections, algorithm security, content moderation, and software assurances for US users.

Data Protection

US user data will be protected by the USDS Joint Venture in Oracle's secure US cloud environment. The Joint Venture will operate a comprehensive data privacy and cybersecurity program that is audited and certified by third-party cybersecurity experts. This program adheres to major industry standards, including the National Institute of Standards and Technology (NIST) CSF and 800-53, ISO 27001, and the Cybersecurity & Infrastructure Security Agency (CISA) Security Requirements for Restricted Transactions.

Algorithm Security

The Joint Venture will retrain, test, and update the content recommendation algorithm on US user data. The content recommendation algorithm will be secured in Oracle's US cloud environment, ensuring that it operates independently and securely.

Software Assurance

The Joint Venture will secure US apps through software assurance protocols, and review and validate source code on an ongoing basis. Oracle, as the Trusted Security Partner, will assist in this process, ensuring that the software is secure and free from vulnerabilities.

Trust & Safety

The Joint Venture will safeguard the US content ecosystem and have decision-making authority for trust and safety policies and content moderation. This ensures that the platform remains a safe and trusted space for users.

Board of Directors

The Joint Venture operates as an independent entity governed by a seven-member, majority-American board of directors. The board includes prominent figures from the tech and finance industries:

Leadership

The Joint Venture will be led by Adam Presser, who was appointed as CEO by the Board. Will Farrell will serve as the Chief Security Officer, ensuring that the entity operates with the highest standards of security and compliance.

Adam Presser – Chief Executive Officer

Adam Presser brings extensive experience in leading technology and security initiatives. Under his leadership, the Joint Venture will focus on securing US user data, apps, and the algorithm through comprehensive data privacy and cybersecurity measures.

Will Farrell – Chief Security Officer

Will Farrell will oversee the security operations of the Joint Venture, ensuring that all aspects of the platform are secure and compliant with US regulations. His expertise in cybersecurity will be crucial in maintaining the trust and safety of the platform.

Global Interoperability

While the Joint Venture operates independently, it will maintain interoperability with TikTok's global platform. This ensures that US creators can be discovered globally and businesses can operate on a global scale. TikTok global's US entities will manage global product interoperability and certain commercial activities, including e-commerce, advertising, and marketing.

Conclusion

The establishment of TikTok USDS Joint Venture LLC marks a significant step in addressing US regulatory concerns and ensuring the security and trust of US users. With robust data protection measures, algorithm security, and trust and safety policies, the Joint Venture aims to provide a secure and engaging experience for all users.

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